It doesn’t matter how good your product is or how hard you work if you don’t have good customer service. This is particularly true when you are running a small business, like many of Zaplee’s cloud call center customers. No matter how many new customers you bring in, you won’t get repeat customers without great customer service. So here are 5 tips for good customer service to keep your small business on its A game.
Step #1: Always, always, always answer your phone.
If a customer calls and gets nothing but an endless ring, they will hang up and call someone else. No one wants to wait around and keep trying their call again; they’ll just move on to the next business. Of course, if you are running a small business, you may be running a one-man show, and you can’t always be there to answer the phone. Zaplee’s cloud call service makes sure that the phone always gets answered, even when you can’t be there to pick it up yourself.
Step #2: Be a good listener.
Too many businesses have a standard script in place, and they recite the same lines, no matter what the customer has to say. So pay attention to your customers and respond appropriately and personally to their concerns.
Step #3: Go above and beyond the call of duty.
Be helpful to everyone, even if there is no immediate profit in sight for you. If a customer contacts you and you don’t have what they are looking for, tell them who can help them. People remember these acts of kindness, and they will come back to you when they do need your services later on. It always pays off to be kind in the long run.
Step #4: Address complaints.
You can’t always please everyone, but you can certainly try. Listen attentively to the customer’s concerns, be sympathetic, and do whatever you can to correct the situation. This can make all the difference in whether that customer becomes a repeat customer or moves on to another business the next time around.
Step #5: Give your customers more than they are expecting.
Any time you can throw in something extra, whether it’s in the form of additional product or superior service, you are giving your customers something they aren’t getting anywhere else. Going that extra mile will bring customers back to you in the future.